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Digital Media Marketing | Import & Export Marketing Strategies & Solutions Japanese Translation Specialists

Project: ANDY: The Untold Story of Andy Irons


Our team at IE Trading Group were fortunate enough to reach out and offer some assistance to the production company behind the up & coming documentary of Andy Irons. They were in the process of promoting a crowdfunding project on Kickstarter (link) for the highly anticipated and deeply emotional documentary film on the life of Andy Irons.

"This is the life story of three-time world champion surfer Andy Irons who died at age 32 from a heart attack with the secondary cause being an acute mixture of drugs. Andy and his brother, Bruce, came from humble beginnings on the small Hawaiian island of Kauai. Director Todd Jones on the Kickstarter campaign. "We privately financed the film. We do not want any corporate influence in it because we wanted to true story to be our soul focus and did not want any external forces influencing our decision process." The film chronicles Andy's struggles with dyslexia, bipolar disease, self-medication, addiction, fame, success, and failure. Andy was a blue collar people's champ who dealt with the same issues millions of people around the world struggle with every day. He died on November 2, 2010. His wife was eight months pregnant with their son, Axel, at the time."

project breakdown:

concept: film documentary kickstarter campaign

project: ANDY: The Untold Story of Andy Irons

partner: Teton Gravity Research

"Teton Gravity Research (TGR) is one of the fastest growing brands in the action sports industry. Founded in 1996, TGR has produced 18 award winning feature length films, numerous television series for Showtime, NBC, Fox Sports, and Fuel TV, and is known for its cutting edge media and lifestyles clothing line. TGR films showcase the world’s top snowboard, ski and surf athletes including Jeremy Jones, Ian Walsh, Sage Cattabriga-Alosa, and Seth Morrison. TGR is a proud member of 1 Percent for the Planet." Teton Gravit Research

duration: 12 days (november 2016)

digital assets:

  • full & short trailers subtitled in japanese

  • extensive online promotion on multiple social media platforms

To find out more about this project or to share your interest in a custom project

we invite you to connect with us. ask@ietradinggroup.com

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