concept: brand launch & promotion in japan 2015 & 2016

 

project: Red Paddle Co. Japan

 

partner: Tushingham Sails (Red Paddle Co.)

 

duration: 2015 & 2016

 

digital assets: 

• videos subtitled in japanese

• extensive online promotion on multiple social media platforms

• management of brand's own japanese website

 

other: collaborative working relationship with brand's importing distributor

 

links: 

• website: japanese translation and import of text

• subtitled videos: japanese translation, subtitles and online promotion

• mailouts:  direct to dealer promotional email mailouts