concept: brand to distributor introduction, launch & promotion in japan

 

project: Red Paddle Co. Japan

 

partner: Tushingham Sails (Red Paddle Co.)

 

duration: 2015 - 2017

 

digital assets: 

• videos subtitled in japanese

• extensive online promotion on multiple social media platforms

• management of brand's own japanese website

 

other: collaborative working relationship with brand's importing distributor.

 

links: 

• website: japanese translation and import of text (due to industry wide market changes, the j-website no longer econically viable) 

• subtitled videos: japanese translation, subtitles and online promotion

• mailouts:  direct to dealer promotional email mailouts 

• promoted with (Everything SUP Japan) (due to industry wide market changes, site no longer econically viable) 

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