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concept: brand launch & promotion in japan 2015 & 2016


project: Red Paddle Co. Japan


partner: Tushingham Sails (Red Paddle Co.)


duration: 2015 & 2016


digital assets: 

  • videos subtitled in japanese

  • extensive online promotion on multiple social media platforms

  • management of brand's own japanese website


other: collaborative working relationship with brand's importing distributor



  • website: japanese translation and import of text

  • subtitled videos: japanese translation, subtitles and online promotion

  • mailouts: direct to dealer promotional email mailouts 





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