concept: film documentary kickstarter campaign

project: ANDY: The Untold Story of Andy Irons

partner: Teton Gravity Project

​

"Teton Gravity Research (TGR) is one of the fastest growing brands in the action sports industry. Founded in 1996, TGR has produced 18 award winning feature length films, numerous television series for Showtime, NBC, Fox Sports, and Fuel TV, and is known for its cutting edge media and lifestyles clothing line. TGR films showcase the world’s top snowboard, ski and surf athletes including Jeremy Jones, Ian Walsh, Sage Cattabriga-Alosa, and Seth Morrison. TGR is a proud member of 1 Percent for the Planet."

duration: 12 days (november 2016)

digital assets: 

• full & short trailers subtitled in japanese

• extensive online promotion on multiple social media platforms

links: 

• social media promotion activity: japanese translation, subtitles and online promotion

  • #1. nov 1st: ANDY: The Untold Story of Andy Irons Japanese trailer available on the Teton Gravity Research YouTube Channel. link - YouTube

  • #2. nov 2nd post #1: full trailer and kickstarter promotion link - FB ,  link - INSTA

  • #3. nov 2nd post #2: how to pledge on kickstarter video. link - FB

  • #4. nov 7th post #3: excerpt: kelly slater on andy irons. link - FB ,  link - INSTA

  • #5. nov 16th post #4 (final): kickstarter campaign successful! link - FB , link - INSTA